Eyeglass Frames Muskegon | Optical Brands Norton Shores | Shoreline


We carry top of the line brands in a variety of styles. Stop in to any of our locations to try on the latest styles of sunglasses and eyeglasses.

Optical FAQ

Why are frames so expensive?

Frames are not just stamped into shape at a factory, they are touched by many hands through the process. Raw materials that are molded, soldered, hand polished and many more steps is a very labor intensive process.

What discounts do you have?

We have a lot! Check with your optician next time you come in.

How do I order contact lenses?

Please call 231.737.4789 or visit our online store to order contact lenses.

Do you participate with my plan?

We are in network with most insurance plans which means we accept their allowable fee schedule based on the code we bill to your insurance.  The top 10 in network medical plans are as follows:  Medicare, Blue Cross Blue Shield, Priority Health, Michigan Medicaid, Medicare Plus Blue, Humana, Aetna, United Health Care, Cigna Healthcare, Blue Care Network Plans plus many additional plans.  If you have questions about your specific carrier, please call our insurance department directly at (231) 737-4740.

What is a Deductible?

A deductible is the amount your insurance requires you to pay before your plan pays toward your charges.  Usually a deductible has to be met yearly.

How long will it take to get my glasses?

Depending on what is ordered, usually 1 week.

Will you take my payment over the phone?

Currently we do not withdraw payments from banking institutions, however, if you have a debit or credit card from your bank we can keep that on file for monthly payment processing.

What insurance benefits do you accept?

VSP, NVA, Eyemed, Medicare, Spectera, Medicaid, Priority Medicaid

What is Co-Insurance or Co-Payment?

A co-insurance is a percentage your insurance requires you to pay toward the total charge.  For example: you may have an 80/20 plan; this means insurance will pay 80% and the patient will pay 20% of the allowed amount for the visit.  This is usually after the deductible is met.

A co-payment is the amount your insurance requires you to pay prior to your office visit.  This is usually a set amount depending on the type of physician you see—primary care physician (PCP) or specialist.

Contact Lens Videos

Success with Contact Lenses

Your First Contact Lens Appointment

Progressive Lens Technology Videos

Progressive Lenses (PAL)

Digital Lenses: The Techie PAL

Glasses for Kids Videos

Safest Lens Materials for Kids

Protective Eyewear for Kids’ Sports

Glare Free Lenses/Anti-Reflective Lenses

Glare Free Lenses


Featured Brands

Ready to Have Your Eyes Checked?