Eyeglass Frames Muskegon | Optical Brands Norton Shores | Shoreline

COVID-19 UPDATE: Our offices are open! Please call 231.739.9009 to request an appointment!

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Eye Care You Trust, For the Ones You Love

Why Should I Purchase my Eyewear from Shoreline Vision?

Our office houses one of the largest boutiques in the Lakeshore area. With nearly two thousand frames to choose from, you can find that unique style that fits your personality.
At Shoreline Vision, our friendly, knowledgeable opticians stand by ready to help you with the perfect solution to meet all your visual needs. Our team includes American Board of Opticianry-certified professionals with decades of experience addressing every visual challenge you can imagine. Shoreline Vision gives your family the personalized service you can trust.
You’ll find thoughtfully chosen frame collections with you and your entire family in mind. Our crisp, clear high definition digital lenses will give you the best possible vision. Made in Michigan in our own state-of-the-art laboratory, you’ll always get eyewear crafted with the quality and care you deserve.
We have the expertise to custom-tailor the right eyewear for you and the things you love to do such as biking, golfing, gaming, cooking, and playing cards. We offer a great selection of sunglasses, kids’ glasses, safety glasses, and more. We have lens options that can help with digital eyestrain, trouble sleeping, night driving, seasonal-affective disorder, migraines, dyslexia, or light-sensitive epilepsy.
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What Frame Brands do you Carry?
Great eyewear combines fashion and function, and our opticians are trained to help you look great while you see great. Quality is at the core of our carefully-curated collection of nearly two thousand frames. You’ll find we have the best selection of designer and independent brands with the style and value you’re looking for. From Vera Bradlyto Ray Ban, Nautica, and Oakley, we have you covered. See the latest styles from Anne Klein, Columbia, Kate Spade and Nike.
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We have quality options for every budget! Let us help you choose what will work best for your needs at a price you are comfortable with.

We accept most major vision insurance plans, including VSP® and EyeMed®, and we will help you get the most out of your vision benefits. You can also use your flex spending dollars for eyeglasses and prescription sunglasses. If you are interested in flexible payment options such as six months interest-free, sign up for CareCredit and use it in our office.
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How Long Will it Take to Get My Glasses?

Our on-site lab means convenience for you. We can often make your glasses while you wait or replace lenses in your old frame without having to leave it behind. Our off-site laboratory in Grand Rapids, Michigan, is where we make the more complex eyewear. Handcrafting to each patient’s unique specification usually takes about a week. See the difference of Made in Michigan quality.
Need an eyewear tune-up? No problem! Stop by any time for a free adjustment and professional cleaning. We can also repair most frames; if you have eyeglasses that need help, bring them by and we’ll take a look. We can complete minor repairs, such as loose screws and missing nosepads, on the spot.

What if I Don’t Like Wearing Glasses?

If you prefer to wear contacts, we can evaluate and fit you for conventional or custom lenses. We are experts in single-use soft contact lenses, so let us help select the right one for you that meets your needs and your budget. Re-order your contact lenses conveniently from our online store. Our doctors fit custom contact lenses for visual needs like astigmatism, presbyopia, or eye disorders like keratoconus.
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Please do not include personal identifying information such as your birth date, or personal medical information in any emails you send to us. No one can diagnose your condition from email or other written communications, and communication via our website cannot replace the relationship you have with a physician or another healthcare practitioner.

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