COVID-19 UPDATE: Our offices are open! Please call 231.739.9009 to schedule an appointment!

Learn More


These Foods Can Seriously Help Improve Your Eye Health

Salmon being prepared

Trends may come and go, but one thing never goes out of style: taking care of your health. Your eyes are an essential part of healthy living, and keeping them in the best shape possible helps you prevent disease now and in the future. In honor of Healthy Vision Month, here are 3 foods that […]

Read More

April is Women’s Eye Health Month

Woman in glasses at golden hour

According to the Women’s Eye Health Organization over two thirds of patients who are blind or visually impaired in the USA are women. With age-related macular degeneration and changes in hormones a woman’s sight can be greatly affected over time. In honor of Women’s Eye Health Month we are talking about three ways you can […]

Read More

Back-to-Back People’s Choice Awards

03/29/19 Shoreline Vision earned No. 1 spots in Grand Haven Tribune’s People’s Choice Awards. For the second year in a row, Dr. Nathan Gilmore won Best Optometrist and Shoreline Vision won for Best Place to Buy Eyeglasses. The newspaper saw a 15 percent increase in participation from 2018 with more than 96,000 votes casted and 157,000 […]

Read More

Tips to Protect your Eyesight While Reading

Woman in window reading book

March is National Reading Month and across the globe people are celebrating with their favorite books. People’s tastes in stories might differ, but one thing is for certain: reading can certainly put a strain on your eyes. While you’re getting cozy with a good book, keep these tips in mind to keep your eyes in […]

Read More

3 Types of Cancer That Can Be Found During a Routine Eye Exam

Close up of woman's blue eye

February is World Cancer Month, and all across the globe today many are raising awareness of cancer to encourage its prevention, and not just through your yearly physical. Regular eye exams are an important part of maintaining one’s health, but did you know that many forms of cancer can be found during a routine eye […]

Read More

The Optometry Industry in 20 Years

Futuristic Interface

It’s no secret new technology and practice trends change the optometry industry year after year. When looking far ahead into the future, what will the optometry landscape look like then? Optometry Australia released a recent report analyzing the industry in the year 2040, and just what major changes they believe are ahead. Specializations Will Become […]

Read More

Why a Glaucoma Screening Could Save Your Sight

Reading glasses on table

Glaucoma is the second most common cause of blindness in the United States. Testing for glaucoma should be done regularly during your yearly eye exams, even more often when you age into your 40’s and 50’s. Read on to find out just how a glaucoma screening could potentially save your future eyesight. Catch Problems Early […]

Read More

Optometry in 2018: A Year In Review

2018 Sunrise photo

The optometry industry saw many changes in the year 2018. From a booming optometry equipment industry, to changes in vision coverage, it seemed like every time you turned around there was a news about the vision care industry. Here are just some of the biggest changes in optometry that we saw this past year, and […]

Read More

Why Get an Eye Exam?

Glasses in front of eye chart

Why Get an Eye Exam? As adults age, many will develop eye diseases that could become debilitating if not treated in time. But people can protect themselves by having eye exams that can spot early and often-hidden signs of eye disease. Watch this animated video to learn how. Then, share it with your friends and […]

Read More

Sports Safety Eye Health

Woman playing racquet ball with eye goggles

October Is Sports Eye Health Safety Awareness Month  Did you know that sports related eye injuries are the leading causes of blindness in children and young adults? Keeping your eyes protected during sports and recreational activities is essential to ensuring no eye related injuries like eye lacerations, broken blood vessels and blindness. Here are 3 surefire […]

Read More

Schedule an Appointment

Schedule an appointment today to experience the Shoreline Vision difference. Call 231.739.9009 or click here.

Contact Us

Please do not include personal identifying information such as your birth date, or personal medical information in any emails you send to us. No one can diagnose your condition from email or other written communications, and communication via our website cannot replace the relationship you have with a physician or another healthcare practitioner.

lasik self-test
Cataract Self-Test
Schedule an Appointment
online store