About Us | Eye Care Center West Michigan | Shoreline Vision

About Shoreline Vision

The eye care tradition at Shoreline Vision began with five ophthalmologists forming a group practice. The formation of the group allowed the physicians to work together in offering the Muskegon and Tri-Cities residents the best possible vision care available.

For over 50 years the physicians, specialists and employees of Shoreline Vision have been providing the citizens of Muskegon, the Tri-Cities and surrounding areas excellent vision care. As witnessed by the long and dedicated history in our communities, our organizational objective remains the same: to be the premier, fully-integrated regional eye care provider with the mission of preserving and improving vision.

Our Purpose

Lead the Way.

Improve Sight.

Change Lives. ® 

Our Vision

To be the model for unsurpassed patient experience, inspiring and empowering our team through innovation, dedication to excellence, and the creation of opportunity through growth. ® 


Teamwork | Integrity | Respect
Communication | Compassion
Positive Attitude

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