Full Spectrum Eye Care on the Lakeshore
We are Shoreline Vision. We have been providing full spectrum eye care in the West Michigan Lakeshore communities for over 50 years. We are a comprehensive medical practice that provides eye care services from eyeglasses, safety glasses, contact lenses and routine eye exams to LASIK, retina care and cataract surgery.
We are dedicated to providing the highest quality of care to every patient, using the best technology, research and continuing education for our doctors and team members.
Our Locations
Over 300 Years of Combined Experience






Vision Care Services
Additional Services
- Diabetic Eye Care
- Eye Injuries
- Glaucoma Treatment & Care
- Routine Eye Care
- Pediatric Eye Care
- Treatment for Crossed & Lazy Eyes
- Bladeless LASIK Surgery
- Advanced Cataract Treatment
- Retinal Treatment & Surgery
- Cornea Surgery
- Complete Optical Shop
- Contact Lenses
- Cosmetic Services
- BOTOX Cosmetic
- Bladeless LASIK Surgery
- Cosmetic Eyelid Surgery
News & Articles
Back-to-Back People’s Choice Awards
03/29/19 Shoreline Vision earned No. 1 spots in Grand Haven Tribune’s People’s Choice Awards. For the second year in a row, Dr. Nathan Gilmore won Best Optometrist and Shoreline Vision won for Best Place to Buy Eyeglasses. The newspaper saw a 15 percent increase in...
Shoreline Vision Wins Two People’s Choice Awards
03/24/18 Shoreline Vision took first place in two categories of Grand Haven Tribune’s inaugural People’s Choice Awards competition. Dr. Nate Gilmore received the Best Optometrist designation and Shoreline Vision was voted the Best Place to Purchase Eyeglasses, beating...
COVID-19 Response Tactics
Shoreline Vision is proud that our team members have filled crucial roles on the Blue Sky Vision COVID-19 Response Team! Having a dedicated response team ensures that we are protecting our patients and staff members while offering critical services to our community....